Jared Henderson
Image from Pre-test explainer video depicting a line-drawn vintage robot and lens

Optical Pre-test Explainers

Project summary

Organisation

Specsavers

Deliverable

Video

My role

Motion graphics, Illustration, Photography, Production

Primary tools used

After Effects, Photoshop, Illustrator

Overview

A series of explainer videos integrated into the core training program for new team members, designed to introduce optical equipment commonly used during the pre-test stage of an eye test.

Throughout the design process, I worked with subject matter experts to ensure the videos and format had the right balance of accuracy and approachability, and used real optical equipment from the in-house model store to capture still and reference photography.

I was responsible for the end-to-end production process including:

  • Script writing and storyboarding, photography, stop motion animation, audio recording, art direction, illustration and motion design

Basic Eye Anatomy

Single-page App
View of Basic Eye Anatomy screen showing an illustrated island and eye