Retail Training Style Guide

Project summary

Overview

Digital and print resources produced by the Retail Training team had not previously used a style guide, so had been inconsistently presented, causing team members to be unsure where material had originated or what training level it belonged to.

I was tasked with creating the departmental brand style guidelines to overcome these issues, and also enable non-designer team members to effectively implement the brand using templates and other helpers.

Key highlights

• Publications, documents and training streams had consistent, recognisable designs for the first time
• Templates allowed non-designers to create brand-compliant content

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